Ways to promote a book?

[Eleatic Guest]

It's not about ancient history only but about the entire history of Western culture, its roots and achievements, and the terminal threat which poses the recent trend of multiculturalism to it. He is a sharp and unafraid thinker, the book's style is academic and its scope vast and erudite, so I suspect it presents a challenge to the dominant multiculturalist academia in North America and Europe which may be tempted to ignore it as long as they can.

Well, maybe if there are political implications then editors, think tanks, political action committees (or their local equivalent, if any), political bloggers, NGOs (if relevant) and even sympathetic politicians themselves could be approached.

Yes, I have decided now to give it a try and start contacting these institutions.

Factors that seem to influence the sales are: TV and academic titles.

TV sounds good, but there is also the language barrier to be considered. I am not based in North America where I could have supported him.

What strikes me odd is how contemplative Brill is in promoting the book. The presses of the University of Oxford and of Cambridge seem to be much more agile in this respect.