The Inevitable Football Topic

[Jona Lendering]

FIFA had 36 Dutch women arrested by the local police because they wore orange dresses made by Bavaria brewery. FIFA claimed this was an ad campaign against 'their' official beer sponsor, Budweiser.

Of course the response was over the top, but at the same time: as long as it's efficient -everybody now knows the name Bavaria- we will see this type of guerilla marketing. The arrest of the girls was a calculated risk, and the girls have been incredibly naive.

Meanwhile, for something completely different: the dive of the day!